run up to the election

Apparently Labour are putting an election into place including Mandy and Ali Campbell.

One thing that struck me is "Labour sources are aware that Brown may have a mastery of policy details, but the policy-light George Bush could still defeat his policy-heavy opponent Al Gore through a folksy lightness of touch."
That relates to a book i read called The Political Brain by Drew Western and could make the difference in the campaign for the exact reason outlined above.
Let's hope they learn the right lessons.